At Wellcom Worldwide, I played a key role in the brand transition of Woolworths New Zealand, ensuring a smooth evolution from Countdown to Woolworths.

This complex rebrand required a phased approach, ensuring a seamless and cohesive visual identity across all touchpoints.

During this time, I was also involved in launching Everyday Rewards in New Zealand, contributing to high-impact campaigns across multiple channels.

My role encompassed the design and execution of OOH media, in-store printed materials, direct mailers, and more. Working closely with the team, I helped manage the gradual rollout of Woolworths’ new branding, ensuring every piece aligned perfectly with the evolving identity.