Steed is a company that sells health trackers for horses.

As a designer at N4 Studio, I led the design of Steed’s first e-commerce store, transitioning their site to a functional online shop. The focus was on creating a lean, intuitive shopping experience—just enough to start selling products without unnecessary complexity.

I designed:
– New navigation to guide users toward Steed’s products
– A cart and checkout flow for seamless purchasing
– A product page with key details and price selection
– A pricing tiers popup to clarify options for buyers
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This first iteration gave Steed a solid foundation to start selling online while leaving room for future growth and refinement.

This is still in production, but the pre e-commerce version of the site can be viewed below.

View site