Decimal is a leading bookkeeping and tax services company who approached N4 Studio with an outdated, underwhelming website that no longer reflected their expertise or value. They needed a modern, intuitive, and strategically designed experience to engage their audience and streamline conversions.

I led the website strategy and full-scale redesign, crafting a user experience that was both functional and visually compelling.

My process included in-depth competitor analysis, user personas, inspiration gathering and content architecture to ensure the new site was built to achieve meaningful conversions, funnelled through service and vertical pages.

I reimagined navigation, interactions, iconography, and overall UI, to create a seamless digital experience.

While the site isn’t live yet, you can explore the staging version below.

View site